While browsing one of our favorite infographic sites, visual.ly, we stumbled across an infographic that covers non-profit marketing trends in 2013. This is a particularly interesting subject for us, as several of our clients are non-profit organizations.
As illustrated below, the frustration of most non-profit directors is lack of time to actually create online campaigns and nurture social media accounts. Many understand the necessity of marketing for non-profit organizations, but simply are already wearing too many hats with limited resources.
Social media and email marketing have shown to yield the highest results for our clients. We found that Facebook is by far the best outlet for non-profit social media. Many of our clients have an older donor base, which works well because Facebook has one of the larger populations of these users. Current donors and potential supporters login almost daily and see messaging from our non-profit organizations.
Email marketing is a must for non-profit organizations. You would be surprised by the number of organizations we found that still send a paper newsletter. Not only are these paper newsletters poorly formatted rendering them ineffective in receiving response to their calls to action, but are also very costly to produce. This throws another wrench into the game because the cost of production prevents these organizations from being able to seen frequent correspondence. With email marketing non-profit organizations can send frequent, effective emails that lead readers straight to a call of action.
If you are a non-profit organization and would like some free advice on growing your organization, garnering more volunteers, and receiving a higher number of donations, contact us here.